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A short, honest orientation.
Read this before you spend money on anything else. It is the orientation we wish every founder had when they first felt the pull toward this work.
Requesting opens an email so we can send you the PDF directly. Direct download is coming soon.
What is inside
Six things every founder should know on day one.
The orientation is short on purpose. You can read it in one sitting. It will not make you a licensed agency, but it will save you from common, expensive mistakes.
- The shape of the road, in plain language.
- How long the build usually takes, and why.
- The decisions to make first, and the ones that can wait.
- What it actually costs to set up a credible agency.
- Where most founders stall, and how to avoid it.
- What kind of support might fit you, and what does not.
What this is not
Honest scope, up front.
The orientation is exactly what it sounds like, no more. We are clear about that so you can decide whether it is worth your time.
- It is not the full self-guided book. The book is the working manual.
- It is not a state-specific application guide. Rules differ by state, and you will need state-specific guidance to file.
- It is not a get-rich-quick playbook. There is no such thing in home care.
- It is not legal advice. Use it as orientation, not as a substitute for counsel.
Once you have read it, decide your next step.
Most founders go one of two directions. Pick whichever fits.